You could soon be boarding in “Reliance Rajhdhani” or “Amul Shatabdi” and a “branded” station at that. Railways have readied thier plan to bring revenues to thier coffer without raising Passenger or freight rates.
The proposal is ready and soon to get approval of Railway Board next week.
Under the new proposal, and company can advertise anywhere on train, both from inside and outside the train, just a Delhi metro trains. For this it gets consolidated media rights.
“The railways has shunned the earlier approach of selling advertisement rights on a piece-meal basis and is ready with plans to award media rights for the entire train (both inside and outside) and stations on a long-term basis to big corporate players,” said a senior official.
The idea was concieved to tap the vast advertising revenue potential after PM Modi met top officials of Railways.Railway targets the revenue of Rs 2000 crore from advertisements.
Faced with a financial crunch, the state-run transporter is desperate to scramble funds through advertisements because a hike in passenger fares is ruled out for the time being, given upcoming assembly elections in five states, including Uttar Pradesh and Punjab.
An official said the new policy will offer out-of-home advertising policy and allow monetisation of railway assets by means of advertising. Huge LED screens will come up at stations, platforms and foot overbridges (leading to station areas) for advertising.
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Late last year, the railways sold rights for vinyl wrapping advertisements on the exteriors of four trains with an aim to earn over Rs 8 crore in a year. The trains included Mumbai Rajdhani, August Kranti Rajdhani, Mumbai-Ahmedabad Shatabdi and Ahmedabad-Mumbai double-decker.