Dhoni,Kohli & Rahane Nayi Soch campaign

Dhoni,Kohli & Rahane Nayi Soch campaign

Popular Indian cricketers Mahendra Singh Dhoni, Virat Kohli and Ajinkya Rahane have come forward to support the Star Plus  “Nayi Soch” campaign, which questions various societal stereotypes that hold women back.

The role of the mother in our lives is always different and precious than other involved in our life. Of course we are truly loved and cared by our mothers every moment all through the day. She never wants back anything from her kids instead she loves us with open heart. We as a child also love and care her from our heart but our love cannot be compared with her. Mother is unique in this world in the life of everyone’s as a living goddess who always takes all the pains of her child and gives love and care.

She is the one who spends her sleepless nights during our sickness and other bad days. She happily involves in our happy moments and understands our each and every likes and dislikes.A mother is very ordinary woman who never considers her own happiness in front of her kids. She always shows her interests in our every activity and laugh. She has a selfless soul and very kind heart full of lots of love and care. She is a woman with strong willpower who always teaches us of how to face the toughest challenges of the life. She always guides us to go ahead at right path and do right things in the life. She is our first teacher who teaches us at every step of life. She teaches us to always be in discipline, behave in well manners and make us understand about our roles and responsibilities towards family, society and country.


“We at Star India are very happy to partner with BCCI for an iconic brand initiative of ‘Nayi Soch’. Star Plus has been a lighthouse brand for women,” Sanjay Gupta, Managing Director, Star India, said in a statement.

In the campaign, Dhoni’s jersey has his mother Devki’s name printed on the back. Kohli and Rahane can be seen wearing the jerseys of the names of their mothers’ — Saroj and Sujata.

The campaign is built around real-life examples from the lives of these three cricketers, and the philosophy on how they are what they are, in large part because of their mothers.


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